Recently, on some short video platforms, such a "terrifying" scene will be seen from time to time: the camera swept across a room, dozens of computers were placed on the table, and the anchor on the screen was selling goods live online in real time, but the accompanying text read: "It's so scary, the 200-square-meter live broadcast base is empty, all of which are live broadcasts by AI digital humans." However, when the camera focuses on the computer screen and looks closely, the anchors who appear in the camera are as realistic as real people.
Since the emergence of ChatGPT, it has once again aroused people's attention and heated discussions about artificial intelligence, and many industries have also accelerated their attempts at "intelligence", and in the field of live streaming, this kind of "AI digital human anchor" has emerged. The reporter noticed that in some companies in Jinan, AI digital human anchors have begun to replace real people and appear in live broadcast rooms.
This time, AI will "grab" whose job will it take? Some companies in Jinan are using "AI digital human anchors" to replace real people and appear in the live broadcast room.
Virtual anchors are hired in batches
"The digital human live broadcast was tested for 3 days, and it was very stable, and there were no system problems or platform violations." Chen Lei, general manager of Maimang New Media, has been deeply involved in the field of self-media for more than ten years, and when the "AI digital human anchor" appeared, he keenly captured this new trend.
Chen Lei introduced that digital humans are not a new word, the previous Luo Tianyi, Liu Yexi, etc. are all smash hit virtual idols, but there are still differences from the currently popular digital human anchors.
AI digital humans, also known as "2D hyper-realistic digital humans", have an image closer to ordinary people, and if you don't distinguish carefully, it is easy to mistake them for real people. "With the help of AI technology, a virtual digital human can be generated, or a real person can be 'cloned'." Chen Lei reminded, "Compared with the former, the latter will have risks such as infringement of portrait rights." ”
A few days ago, Chen Lei officially introduced the "AI digital human anchor" into the live broadcast room, "Various water parks will soon become a hot spot for consumption, we hung up a group purchase link in the live broadcast room, and then used the 'AI digital human anchor' to automatically explain." ”
Chen Lei also pointed out that the functions that can be achieved by "AI digital human anchors" are still very limited, and the form is more like a kind of "recording and broadcasting", the most straightforward way is the "mouth replacement" of real anchors, "the effect of a single digital human is limited, and now many companies are making many digital human anchors online at the same time." ”
24-hour live broadcast without sunset
In Chen Lei's view, the reason for choosing "AI digital human anchor" is very simple, that is, it is cheap.
Over the years, anchors with goods have become a regular position in many companies, and the reporter has seen from some recruitment platforms that in Jinan, the monthly salary of recruiting an anchor ranges from a few thousand to tens of thousands. "This is only a basic salary, and there is usually a commission." Chen Lei said that if you want to recruit experienced and mature anchors, it is even more difficult, "The labor cost of enterprises is very high." ”
The reporter searched and found that on the market, the annual service price of the digital human anchor business generally ranges from a few thousand yuan, the highest is only tens of thousands of yuan, and some are even as low as a few hundred yuan, and the main focus is a "hard work", which can be brought 365 days a year, 7× 24 hours a day, without paying five insurances and one housing fund, let alone taking commissions.
However, Chen Lei also said frankly that after testing, "AI digital human anchors" can indeed solve the problem of anchor manpower, but it puts forward higher requirements for operations, "If there is no one to guide in the comment area, it is actually difficult to achieve conversion by relying only on digital human anchors." ”
Therefore, Chen Lei believes that "AI digital human anchors" are not omnipotent, and they should be viewed rationally at present, "they cannot completely replace people, but can only replace some 'Xiaobai' anchors." ”
Digital humans bring new business opportunities
Recently, the Douyin platform released the "Platform Specification and Industry Initiative on Artificial Intelligence-Generated Content", which responded to the general concerns of the public, such as virtual human live broadcasts, AI-assisted generated content, and whether traffic supports AI content, etc., and made corresponding constraints.
"The industry generally believes that this is the first pass issued by the platform, and the constraints also mean norms, and more platforms will follow up and express their attitudes in the future." Chen Lei said that "AI digital human anchors" may usher in faster popularity.
At the end of February this year, Tencent released the AI intelligent creation assistant "Tencent Zhiying", focusing on everyone can create digital humans; As early as last year's Baidu World Conference, it was proposed to achieve "one digital human per capita" in the "Baidu APP Digital Human Plan". In addition, the commerce departments in Nanjing and other places have launched digital human-related entrepreneurship plans to help merchants touch the Internet and develop.
Chen Lei also shared the latest digital human anchor business in the circle of friends, with a welfare price of 2,980 yuan, you can get 60 minutes of time, a year of use of 20 shared digital human anchors, and free online learning courses and 1-to-1 technical service support.
"In the past, many concepts were a gust of wind, but now the industry is generally optimistic about 'AI digital human anchors'." Chen Lei also boldly predicted that digital humans may become the company's standard configuration in the future.